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Unleash the 2023 Big Data Predictions!
It’s that time of year again--time for big data predictions! We have a bumper crop of them to share with you this year, so sit down, grab a beverage of your choice, and buckle up for the predictive onslaught. We kic Read more…
How Snowplow Breaks Down Data Barriers
If you have suspicions about your data, you’re not alone. The AI and data analytics dreams of many a company have been broken by poor data management and defective ETL pipelines. But by enforcing data schema at the poi Read more…
What is Behavioral Data, and Why Should Businesses Use It?
What is behavioral data? Put simply, it’s what people and machines do. And with millions of connected devices – including smart phones, wearables, home appliances and more – in use every day, businesses now have un Read more…
This Just In
Jun 5, 2024 |
SAN FRANCISCO, June 5, 2024 — Snowplow announced today at Snowflake Data Cloud Summit 2024 the launch of AI Agent Event Collection and Analytics, powered by Snowflake. Read more…
Dec 6, 2023 |
BOSTON, Dec. 6, 2023 — Snowplow, a leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Read more…
Oct 11, 2023 |
BOSTON, Oct. 11, 2023 — Snowplow, a leader in customer data collection, today announced its listing on Databricks Partner Connect, making it easy for Databricks customers to quickly set up a Snowplow pipeline with just a few clicks. Read more…
Sep 15, 2023 |
BOSTON, Sept. 15, 2023 — Snowplow announced that it has been recognized as a Analytics & Data Capture ‘One to Watch’ in the Modern Marketing Data Stack 2023: Read more…
Aug 22, 2023 |
LONDON, Aug. 22, 2023 — Snowplow, a global leader in data creation, announced that technology analyst firm GigaOm has found that its solution outperforms Google Analytics 4 (GA4) following a comprehensive field test. Read more…
Mar 23, 2023 |
BOSTON, March 23, 2023 — Snowplow, a global leader in behavioral data creation, today announced the leadership appointments of John Piekos as Senior Vice President of Engineering and Ari Daskalakis as Vice President of Global Sales Engineering. Read more…
Jan 11, 2023 |
LONDON, Jan. 11, 2023 — Snowplow, an industry leader in data creation and behavioral data, today announced the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand. Read more…
Nov 2, 2022 |
BOSTON, Nov. 2, 2022 — Snowplow, the industry leader in Data Creation and behavioral data, has announced the availability of the first of its Data Product Accelerators (DPAs)— recipes designed to help accelerate the journey from ideation to outcome when designing business-critical data products. Read more…
Oct 20, 2022 |
BOSTON, Oct. 20, 2022 — Snowplow, the industry leader in data creation and behavioral data, today announced that customers will be able to find and purchase the Snowplow Behavioral Data Platform (BDP) in AWS Marketplace, a curated digital catalog of software, data, and services that run on AWS. Read more…
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